Read the article on Mashable:
http://mashable.com/2010/10/18/chilean-miners-rescue-news-numbers/
How Massive Was the Chilean Miners’ Rescue Online? [STATS]
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[...] story of the trapped miners in Chile generated attention around the world. For some companies this story was a marketing opportunity, having the attention of millions of [...]
Hello Carol! I have a post suggestion, to write about the gifts and products the miners are receiving from companies and if this is ok or if companies are exploring them as “publicity boys”.
Thanks Thais: this is a great idea. Okley and Apple sent some gifts. I will search for more companies who did the same.